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St. Edward's University Athletics

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Branding and Licensing Resources for Vendors

The St. Edward's Athletics Brand
Overview
Frequently Asked Questions
Licensed Vendors
Resources for Vendors
Enforcement of Policies
Logo Reference Sheet
St. Edward's Athletics Style Guide
    St. Edward's University utilizes Learfield Licensing Partners (“LLP”) as its primary licensing agent. Learfield Licensing Partners assists St. Edward's with the following:
 
    * Facilitating the license application process,
    * Executing the licensing agreements, 
    * Marketing the St. Edward's University brand to potential manufacturers,
    * Monitoring the marketplace for unlicensed use of trademarks,
    * Collecting royalty payments, and
    * Conducting compliance review audits of licensed manufacturers.


    In order to produce products bearing the marks of St. Edward's University, manufacturers and vendors must be a licensee of St. Edward's University. To get started, click on the link below to download an application packet. The application contains instructions on how to complete the application phase of licensing as well as information that licensees will need to retain throughout the course of the licensing process. 

    All licensees are required to remit royalty reports and payments on a quarterly basis to LLP, who collects these payments on behalf of St. Edward's University. St. Edward's University has established a royalty rate of 10 percent of the wholesale price of an individual product. 

    Information on the services LLP provides, including a copy of an application and license agreement, can be found at www.learfieldlicensing.com.

    For assistance, contact Tayler Sandberg, LLP's Brand Management Director for St. Edward's University, at 317-669-0811 or tsandberg@learfieldlicensing.com

    For further assistance, LLP can be reached at: 

    Learfield Licensing Partners
    8900 Keystone Crossing
    Suite 605
    Indianapolis, IN 46240

    Phone: 317-669-0808
    Fax: 317-669-0810
    Email: admin@learfieldlicensing.com

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