AUSTIN, Texas — St. Edward's University Athletics will partner with Taymar Sales U to lead its corporate sponsorship sales efforts beginning Jan. 1, 2027, bringing the company's national experience to the Hilltop to grow support for student-athletes.
Taymar brings extensive experience working with athletics departments nationwide, including NCAA Division II programs and private universities. The partnership will draw on that experience to develop corporate partnership opportunities and strengthen connections between St. Edward's Athletics and the business community.
Austin's mix of technology companies, healthcare providers, creative industries, and local businesses offers opportunities to build that support close to home. The partnership will help St. Edward's connect with businesses across the region, developing relationships that give corporate partners a place in the Hilltopper community while supporting the student-athlete experience.
"We're excited to partner with Taymar Sales U and draw on its experience working with institutions like St. Edward's," Director of Athletics Dr. Jim Sarra said. "Their approach starts with understanding the university and building relationships that support its goals. We look forward to working together to grow our corporate partnerships and the resources available to our student-athletes. I also want to thank LEONA for serving as a consultant throughout the process and helping lead to this deal."
Taymar works with 43 college institutions across the country, including NCAA Division II Central Missouri and Lake Superior State; private universities like DePaul, Furman, and Samford; Texas institutions East Texas A&M, Prairie View A&M, and UT El Paso; and major NCAA DI programs like Kentucky, LSU, and UConn.
"We are excited to go to work for St. Edward's University, an institution with a strong tradition of academic and athletic excellence. Jim Sarra's leadership and vision make this an exciting opportunity, and we are grateful to be part of his team," Taymar President Joe Rickert said. "This relationship also signals our growing presence across NCAA Division II and our commitment to helping institutions strengthen their revenue generation efforts through a comprehensive, collaborative approach. We look forward to working alongside Jim and his team to build sustainable, long-term success for St. Edward's Athletics."
"Partnering with Taymar to lead our corporate sponsorship outreach is a significant step in striving to increase revenue generation, which also includes expanded efforts in other areas such as fundraising and ticket sales," said Sarra. "We look forward to Taymar helping us bring many more businesses and companies into the Hilltopper Family."
